Boss, What Is Branding?

Do you know?

Greetings, Boss.

How are you feeling today?

I hope you’re well and in good health.

Do you remember yesterday’s email,
Where I promised to expose the Fundamentals of Brand Building?

Well, this is the beginning of that 4-part series.

Without further ado,

Quick Recap of Yesterday’s email:

  • You blend in too much.

  • That’s because of BAD BRANDING.

  • Your business is not your brand, but Your Brand is completely your business.

If you’re confused, Boss, you most likely didn’t read yesterday’s email.

Moving on,

Branding.
Branding.
Branding.

What the heck is Branding?

And why is it so important?

Boss, let’s play a game.

I’ll show you three different things, and you’ll tell me the first thing that comes to mind, okay?

Are you ready?

Exhibit A:

Okay fine, that was too obvious.

How about…

Exhibit B:

Still too obvious?

Okay,
You won’t get this last one, I bet you.

Exhibit C:

Did you get all three?

Seriously???

How did you get all three?

Oh, so now you think you know EEEEVERYTHING, right? 😂

Actually, no.
You’re that smart 🤣

You only recognised them... BECAUSE OF BRANDING.

Let me show you how.

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